In the last year, mobile applications have made a run for it. Facebook is beta testing Facebook home, Vine is the latest video sensation and Instagram video is giving it some stiff competition. What happens when you can’t be part of these latest trends? As a new media student or a communication major this may mean problems. Many students I know, do not own the latest smartphone or have the money to even fathom the idea of one, I mean, the Samsung Galaxy 4 alone is priced at $552.00 at T-Mobile. Yet, what was a luxury before has become a necessity. Thing is, Social Media positions are forever changing and evolving, and in the process leaving some future graduates behind.
A week ago, I was able to join the Facebook Beta testing program, and guess what? my phone wasn’t compatible. I jumped at the sight of the Mashable article that declared that Android had finally acquired the ability to take videos, but I couldn’t take them. My iPhone obsessed friends raved about Vine, and when the Google Play store announced its arrival , there I went. Do I have to tell you what happened?
I know I am not the only one in this situation, and it worries me. I spotted a job posting that stated that, for one to qualify for a social media position at their company, one had to be proficient in the use of Instagram and Vine as a social media engagement tool. What happens to those of us who just can’t? It doesn’t mean we aren’t good at social engagement, it just means that for the moment our skills are stronger in other platforms. Will it be held against us, that we haven’t yet mastered the skills to make a viral Vine video? I sure hope not.
Everyone, including prospective graduate schools, future jobs , and friends are demanding that we have the latest technologies, and that we remain engaged on the latest platforms. When did the tools we use start defining how good we are at what we do? Sure, newer tools allow us to do our jobs more seamlessly ,but you could have all the tools in the world and still do a horrible job. Knowledge, Passion and Drive are still key.
What do you think, how are you keeping up with new technology as a college student?